Executive decision stress-tests

Find the mistake before you fund it.

Decision Zero pressure-tests consequential data, AI, product, platform, and vendor decisions—before an unexamined assumption becomes an expensive commitment.

Selected public teardowns are free. Confidential reviews start at $500.

Decision Zero hero

The first question

What has to be true for this decision to work?

What to expect

Clear thinking, without the consulting theater.

01

No predetermined pitch

The review exists to improve the decision—not to manufacture a larger project.

02

The assumption gets named

You leave knowing which belief carries the most financial and strategic risk.

03

Public only with permission

Submit for a public teardown or choose a confidential executive review. The boundary is explicit.

Ways to engage

Start with the decision—not a deliverable.

Bring the choice, the cost, and the assumption. Decision Zero finds the question your plan may be avoiding.

Public teardown

Put a real decision under useful pressure.

Selected submissions become concise public analyses: what is right, what is missing, where the hidden risk sits, and the smartest next move. Useful for founders and leaders weighing AI investments, data programs, new platforms, products, or vendors.

5 questions

Enough context to locate the fragile assumption.

1 clear next move

An actionable recommendation, not a 47-page assessment.

Confidential review

A focused executive stress-test

A private 60–90 minute working session for decisions that cannot be discussed in public.

Advisory

Stay close to the consequential choices

Ongoing counsel for leaders navigating a portfolio of data, AI, governance, and operating-model decisions.

Pricing

Proportionate to the decision.

Begin publicly at no cost, work privately for a fixed fee, or scope ongoing counsel around the stakes and cadence.

Public teardown

A concise, permission-based analysis shared publicly.

$0

Selected weekly

Private stress-test

Confidential preparation, working session, and written decision notes.

$500–$1,500

60–90 minutes

Strategic advisory

Deeper support across a high-stakes initiative or decision portfolio.

$5K–$25K

Scoped engagement

Before you spend $10,000

Send the decision first.

Tell us what you are trying to accomplish, what you plan to do, what it will cost, what must be true, and what happens if you are wrong.

Submit your decision